Behavior Informatics: A New Perspective

methodologies, theories, tools, and systems aren’t ready for deeply, fully, and effectively capturing, representing, quantifying, analyzing, learning, and measuring the semantics, sequencing, networking, evolution, utility and impact of individual, group, and cohort behaviors taking place in the real world. This is becoming fundamental and critical in the age of Big Data. Here, in this installment of “Trends & Controversies,” we look at how behavior informatics targets the development of effective methodologies and techniques to tackle these issues.